Duff & Phelps Launches Celebrity Brand Valuation Report 2019: “New is Gold” Valuation

or to bookmark this page

Click here to bookmark this page

Click here to remove bookmark

Duff & Phelps Launches Celebrity Brand Valuation Report 2019: “New is Gold”

We’re pleased to release key findings from the fifth edition of our Celebrity Brand Valuation Study 2019: “New is Gold.” The study provides a ranking of India’s most powerful celebrities based on brand values derived from their endorsement contracts.
 
Key findings include: 

  • Virat Kohli retains the top position for the third consecutive year. His brand value rose by 39% to USD 237.5 million (mn) in 2019.
  • Akshay Kumar overtakes Deepika Padukone to take the second position, with brand value of USD 104.5 mn, at a growth of 55.3%.
  • The dynamic power couple, Ranveer and Deepika, claim the third spot with a brand value of USD 93.5 mn each. Deepika retains her most valuable female celebrity status for the second consecutive year whereas Ranveer moves up a spot, to now occupy the same position as Deepika Padukone.
  • Total value of the top 20 celebrity brands stands at USD 1.1 billion, with the top 10 contributing about 75% of the total value. 

Duff & Phelps Celebrity Brand Valuation Report 2019 | India

Media coverage from the report:

Duff & Phelps Launches Celebrity Brand Valuation Report 2019: “New is Gold” 2020-02-05T05:00:00.0000000 /insights/publications/valuation/celebrity-brand-valuation-report-2019 /-/media/assets/images/publications/featured-images/2020/celebrity--brand-valuation-report-featured.jpg publication {B062D54C-1425-4A04-8F9F-95EA14068E6D} {E010DCD9-B7BA-4B98-9F3C-A51506B5C1D8}

Other Areas We Can Help

Valuation Advisory

Valuation and consulting for financial reporting, federal, state and local tax, investment and risk management purposes.

Valuation Advisory

Valuation Services

Objective valuations for financial reporting, tax and management planning purposes.

Valuation Services

Insights

Valuation

Valuation Insights – Greater China Edition 3rd Quarter 2020

Valuation
Valuation

Industry Multiples India Report – 11th Edition

Valuation
Valuation

Industry Multiples India Report – 11th Edition

Valuation
Valuation

The Impact of COVID-19 on Goodwill Impairment – An Asian Perspective Survey Report

Valuation
×
Download the Report

This field is required
This field is required
This field is required
This field is required
The field is required
This field is required A valid email address is required
Please select an Option
This field is required
This field is required
We will use this information to respond to your inquiry and process your data in accordance with our privacy policy.