We’re pleased to release key findings from the fifth edition of our Celebrity Brand Valuation Study 2019: “New is Gold.” The study provides a ranking of India’s most powerful celebrities based on brand values derived from their endorsement contracts.
Key findings include:
- Virat Kohli retains the top position for the third consecutive year. His brand value rose by 39% to USD 237.5 million (mn) in 2019.
- Akshay Kumar overtakes Deepika Padukone to take the second position, with brand value of USD 104.5 mn, at a growth of 55.3%.
- The dynamic power couple, Ranveer and Deepika, claim the third spot with a brand value of USD 93.5 mn each. Deepika retains her most valuable female celebrity status for the second consecutive year whereas Ranveer moves up a spot, to now occupy the same position as Deepika Padukone.
- Total value of the top 20 celebrity brands stands at USD 1.1 billion, with the top 10 contributing about 75% of the total value.
Media coverage from the report: